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Research papers

Electronic word-of-mouth

The Internet enables customers to obtain electronic Word-of-Mouth from other customers.This paper illustrates a qualitative research project to identify customer motives for reading other customers' online articulations from online consumer opinion...

Catalogue: Congress 2006: Foresight
Authors: Jamie Burton, Marwan Khammash, Katherine Allan
September 17, 2006
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Citation

Burton, Khammash and Allan (2006a, September 17). Electronic word-of-mouth . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/electronic-word-of-mouth-